In 2014, The Factor was contracted by the Campaign to Elect Rick Scott Governor of Florida. The Factor was entrusted with the Hispanic statewide media production and placement budget. In January 2015, Rick Scott was 15 points down among Hispanic voters in the state of Florida. The Factor implemented a comprehensive media campaign throughout Florida, which directed paid media, earned media and grassroots engagement of Florida’s diverse Hispanic population. On Election Day, Rick Scott split the Hispanic vote in Florida and was re-elected Governor. Two ads produced by The Factor, during the 2014 cycle, earned two Pollies and two Reed awards for best Spanish television and best Spanish radio spots.
In 2010, The Factor served as the General Consultant for the Campaign to Elect Rick Scott Governor of Florida. The Factor handled the Hispanic statewide placement budget for the General election. At the time, Rick Scott was 5 points down among Hispanic voters in the state. The Factor devised a comprehensive media campaign throughout Florida, which included television, radio and earned media as well as grassroots mobilization, tailored to the various Hispanic groups. Rick Scott secured 51% of the Hispanic vote in Florida and was elected Governor.